Every business needs to create relevant value to its customers by identifying and supporting a competitive value proposition. At the same time a business also needs to pay attention to and manage its resources to create this customer value in such a way that it makes a profit.
In this one-day intensive Business Strategy course with IME lecturer Daryl Dunbar, you will learn / upgrade you knowledge on how to develop a powerful business strategy to position your business offer differently versus competitors; and how to best develop your business infrastructure and build your business configuration to continuously deliver on your value proposition.
You will be introduced to the key business strategy tools, like the SWOT analysis and Porter’s Value Chain. But even more importantly we will discuss some real-life business strategy challenges where your input and perspective are highly appreciated as well.
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Daryl is a master of business rescue and development in large organisations, combining entrepreneurial creativity and pragmatic discipline. He works extensively with organisations ranging from start-ups to large multinational and not-for-profit corporations, particularly in the areas of strategy, innovation, technology, operations, business design, corporate development, and venture capital. He has extensive international and multi-cultural experience in APAC, the US, Europe, and Latin America, having assisted public companies with portfolio strategy, market creation, market expansion, process development and innovation across all areas of business. He is a regular guest speaker at MIT on strategy & innovation and energy efficient IT. Previously, he was MD APAC for Digital Realty managing $1Bn of assets, Senior Vice President of Innovation for Reed Elsevier, and Director of Portfolio Innovation for the BT Group in London. He has also held positions with Enron and BellSouth and co-founded several companies in the technology and internet services space. Daryl holds a BS in Electrical Engineering from the University of Alabama in Huntsville and has attended Executive Education in Business Administration at Harvard Business School.