All courses by IME Singapore

Certificate in Business Strategy - an intensive 1-day course

Every business needs to create relevant value to its customers by identifying and supporting a competitive value proposition. At the same time a business also needs to pay attention to and manage its resources to create this customer value in such a way that it makes a profit.



In this one-day intensive Business Strategy course with IME lecturer Daryl Dunbar, you will learn / upgrade you knowledge on how to develop a powerful business strategy to position your business offer differently versus competitors; and how to best develop your business infrastructure and build your business configuration to continuously deliver on your value proposition.

You will be introduced to the key business strategy tools, like the SWOT analysis and Porter’s Value Chain. But even more importantly we will discuss some real-life business strategy challenges where your input and perspective are highly appreciated as well.

Business Strategy with Daryl Dunbar_one day workshop-541587-edited



  • The one-day intensive Business Course consists of two building blocks: The morning is about Introduction to Strategy. We discuss ‘What is Strategy?’ and why does an organisation need a strategy and what tools are available and how to use them.
  • The afternoon is about Strategy in Action. We discuss understanding how Strategy forms and how to apply it in today’s world and your everyday situation.
  • During this full intensive day with Daryl you will discuss different strategic analysis, strategic options, strategic choices and strategy implementation.



  • By the end of this workshop you will be able to analyse your organisation’s strategic position and from there develop different options (and understand the strengths and weaknesses of each of them).
  • You will also become comfortable in choosing one strategy and then plan how to execute and implement.



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A 1-day intensive Business Strategy Course with Daryl Dunbar
  • Welcome & introduction of the lecturer
  • 9:15-10:30: Introduction to the key concepts
  • 10:30: Coffee break
  • 10.45-12:15: Key concepts (part 2) & case studies
  • 12.15: Lunch break
  • 13:00-14:30: Strategy in Action: analysis, formulation & choice
  • 14:30-14:45: Coffee break
  • 14:45-16:00: Strategy in action: Implementation & review
  • 16:00-17:00: Innovation - next generation strategy
  • 17:00-17:30: Wrap-up for the day
  • _____________________________________
  • NEXT WORKSHOP: 2 May and 19 June 2019
    SIGN UP DUE: 30 April and 16 June 2019
  • PLACE: Hotel Hilton Singapore, 581 Orchard Rd.
  • PRICE: 690.00 SGD (excl. GST

  • *Remember that for this course you can use your
    SkillsFuture credit – apply for SkillsFuture funding directly at*
  • *(coffee, tea, lunch & snacks included)*

Register for the course here

SkillsFuture credit

DarylDunbar_business_startegy_workshop_IME Singapore.jpg

Daryl Dunbar

Proven Global Leader, CEO/MD, Ventures, Advisor, Consultant Interim, Lecturer, Speaker, Board Director, Strategy Expert at IME Mini MBA

Daryl is a master of business rescue and development in large organisations, combining entrepreneurial creativity and pragmatic discipline. He works extensively with organisations ranging from start-ups to large multinational and not-for-profit corporations, particularly in the areas of strategy, innovation, technology, operations, business design, corporate development, and venture capital. He has extensive international and multi-cultural experience in APAC, the US, Europe, and Latin America, having assisted public companies with portfolio strategy, market creation, market expansion, process development and innovation across all areas of business. He is a regular guest speaker at MIT on strategy & innovation and energy efficient IT. Previously, he was MD APAC for Digital Realty managing $1Bn of assets, Senior Vice President of Innovation for Reed Elsevier, and Director of Portfolio Innovation for the BT Group in London. He has also held positions with Enron and BellSouth and co-founded several companies in the technology and internet services space. Daryl holds a BS in Electrical Engineering from the University of Alabama in Huntsville and has attended Executive Education in Business Administration at Harvard Business School.