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MARKETING IN TIMES OF EXTREME CHANGES

Living in the times where the game rules and business models can change fundamentally overnight and the competition no longer comes from competitors alone but from entirely new technologies. The times of extreme changes requires mangers who understand oneself and understand the inevitability of increasing transparency.

“In such crowded environment the task of building profitable and sustainable businesses falls to talented individuals and teams that understand and can effectively evaluate their own markets and their opportunity within it.”

Nick Fawbert IME Mini MBASo it sounds from Nick Fawbert (on the photo), Managing Director for Asia and Group Head of Knowledge at Brand New Media Global. Nick is one of the leading industry figures in the Asian content marketing sphere and the Marketing expert at IME Mini MBA in Singapore.

As a manager today, it is important to be able to develop an effective business plan – ensuring that best practice can be applied effectively, wherever possible, right across your business partners’ value chain. And Marketing and Social Media module at the IME Mini MBA covers the key marketing disciplines that are critical to the success of such modern and forward-looking management teams:

“We build on existing ideas and knowledge in a highly interactive and engaging learning environment – where ideas are presented, shared, analysed and developed in order to paint a full picture of the changing business environment, and the success factors that define it. And we provide our peers with the managerial tools which help them transform their businesses to deliver world class strategies, effective structures and sector leading skills across their entire marketing portfolio,”

– says Nick.
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